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More than 60 partners shape the Corporate Excellence network

Published by Unai Admin

18/07/2025

More than 60 partners shape the Corporate Excellence network

Corporate Excellence bases its way forward on one of its biggest treasures: sharing and learning through the collaboration between public and private sector and also between companies, and thanks to the partnership with academic institutions Madrid, July 28, 2015. The companies belonging to this think thank are all willing to lead by excellence; they have understood that 80 per cent of their total value, on which their success and future depends, lies in its intangible assets and resources. Corporate Excellence bases its journey on sharing and learning from each other thanks to the collaboration between public and private sector and also between companies, as well as to partnerships with academic institutions. It is such a unique and exceptional opportunity to be able to learn from the success and mistakes of other initiatives held by important leaders in the field. Most recent alliances include: Accsos, Asociación de Comunicación Política (ACOP), C4E Comunicación for Effectiveness, Canvas Estrategias Sostenibles, Enterprises et Médias - Association des directeurs de communication, Foro de Marcas Renombradas Españolas,Instituto de Ingeniería del Conocimiento, Instituto de Intangibles, ISDI, Political Intelligence, Thinking Heads, Unviersidad Autónoma de Barcelona, Universidad del País Vasco, Universidad Internacional de Cataluña, Universidad Pontificia Comillas, Villafañe & Asociados, Universidad Loyola Andalucía More than 60 institutions comprise already this network: universities, business schools and consultancies that are a benchmark in the field of intangible assets. Under a framework of a collaboration agreement, these institutions and Corporate Excellence jointly boost interesting initiatives; disclose trends, events and important information and promote training and research in the field of intangible assets. Corporate Excellence – Centre for Reputation Leadership companies share a dream: "that organizations help improve our society through the excellent management of their intangible assets". Integrated management of key intangible assets such as reputation, brand, communication or public issues is one of the biggest opportunities for companies to create and protect value. inShare


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Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012

Published by Unai Admin

18/07/2025

Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012

Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012

“Cooperation between the public and private sectors is important as never before to determine the priorities that we have to take into account”. This is the hypothesis investigated in the report titled Public Affairs: Conceptual Framework and Management Model. Ranking Global Issues 2012, drawn up by Corporate Excellence – Centre for Reputation Leadership and the Centre for Public Leadership established by MAS Consulting and Pontificia Comillas University (ICADE). According to Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership, “the problems that societies are facing at the moment are so serious and require such significant investment of resources that they cannot be solved if approached separately from the public or private perspective”. In the 21st century, the two counterparts need each other to survive and develop in a sustainable manner. The two spheres are interdependent, complementary and necessary for healthy functioning of societies. The report identifies the issues on the global agenda by analysing various multilateral initiatives and ranks them based on the opinion of experts from the institutional, academic and business areas. Some of the prominent experts who took part in this project are Alejo Vidal-Quadras, Vice President of the European Parliament since 1999; Jordi Sevilla, Former Minister of Public Administrations; Ramón Jáuregui, Former Minister of Spanish Presidency and MP of the Spanish Parliament; Gabriel Elorriaga, MP and President of the Commission for Economy and Public Administrations; Manuel Villoria, Professor of Political Science and member of the Board of Transparency International Spain; and Íñigo Navarro, Dean of the Law Faculty at ICADE. All experts agree about the fundamental idea: “in order to solve the issues they have to be approached jointly. The solution should involve private companies, the public sphere and all social actors”. As the Report puts it, together we can make progress faster and better. The presentation of the report took place at Pontificia Comillas University (ICADE) on May 24, following an internal presentation to the members of Corporate Excellence on May 22. On June 1, it will make its international debut in Milan in the frames of the annual Conference on Reputation organised by the Reputation Institute: “Going Global in the Reputation Economy”.


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